Material Honored with Business Impact Award at 2026 Medallia Experience Conference

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NEW YORK--(BUSINESS WIRE)--Feb 10, 2026--

Material, an intelligent growth company providing consumer data and insights, brand strategy and product innovation, is pleased to announce it received the Business Impact Award at the 2026 Medallia Experience conference in Las Vegas, NV. The Business Impact Award honors exceptional business results and value creation in the Medallia partner ecosystem.

“We’re thrilled to be named a Medallia Business Impact Award winner,” said Nicole Hauptman, VP of Experience Measurement at Material. “This honor is a testament to the impact our teams deliver for our clients through our strong partnership with Medallia. Together, we help organizations shape the future of experiences in an era when customer expectations and behaviors have never been more complex.”

Material helps businesses understand what drives people, how behaviors are changing and how to move them. The Business Impact Award reflects Material’s and Medallia’s shared commitment to enabling companies to capture, interpret and activate customer insights at scale – fueling more resonant experiences and driving customer lifetime value. As Medallia’s first and longest-running service partner, Material leverages the industry-leading platform to help brands develop, implement and activate innovative, impactful CX management programs.

“Sustainable, durable growth happens when organizations build customer intelligence into their decision-making,” said Oscar Yuan, Chief Strategy + Growth Officer at Material. “We’re grateful to Medallia for their partnership, and to our shared clients for their trust and commitment to leveraging human insights to drive better business decisions and better customer experiences.”

About Material

Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to anticipate and capitalize on cultural and market shifts, understand and influence consumer behavior and shape demand. Integrated capabilities across insights-driven strategy, design innovation and customer engagement bring clients clear growth choices and solutions that drive outsized business impact. In addition to serving the corporate market, Material has helped some of the world’s most celebrated cultural icons extend their personal brands into new product lines. Learn more at materialplus.io.

About Medallia

Medallia is the global leader in customer and employee experience, trusted by the world’s most iconic brands — including 7 of the Fortune 10. Medallia’s AI-driven platform helps enterprise organizations turn billions of feedback signals into clear, prioritized actions. With deep domain expertise, a powerful partner ecosystem, and consistent leadership recognition from top industry analysts, Medallia transforms customer experience into a strategic driver of business growth. Learn more at www.medallia.com.

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CONTACT: Media Contact

Tiffany Francis, Material

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: CONTENT MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS CONSULTING MARKETING ADVERTISING COMMUNICATIONS PROFESSIONAL SERVICES DIGITAL MARKETING DATA ANALYTICS OTHER PROFESSIONAL SERVICES

SOURCE: Material

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PUB: 02/10/2026 06:20 PM/DISC: 02/10/2026 06:22 PM

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