Global Syndicate Bets $1.3M on Graymatter’s Mission to Make Brain Health the Next Daily Ritual

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CHICAGO--(BUSINESS WIRE)--Nov 6, 2025--

Graymatter Labs Inc. ( trygraymatter.com ), a consumer mental wellness company pioneering plant‑based cognitive supplementation, announced today it has raised a $1.3 million seed round led by Venrex and APEX. The investment will fuel the growth of Graymatter’s flagship nootropic drink mix, Bright Mind, and accelerate its mission to make daily brain supplementation as common as a morning cup of coffee.

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Photo includes Jim Phillips, Co-founder and Novisa Petrusich, Co-founder of Graymatter Labs Inc. A next generation cognitive health supplement. They are standing next to their flagship product a nootropic powder supplement called Bright Mind by Graymatter.

Bright Mind delivers noticeable cognitive enhancement within minutes without the jitters or crash of prescription stimulants or energy drinks. Developed over 18 months in collaboration with a PhD Molecular Biologist, the drink mix blends clinically‑researched nootropics and adaptogens that boost focus, clarity, and brain energy while supporting long‑term cognitive health.

“I started Graymatter to solve my own struggles as a serial entrepreneur searching for sustainable focus,” said Jim Phillips, Co‑Founder and CEO of Graymatter. “Now, we’re helping thousands of people think clearer, feel sharper, and perform better all without jitters, crashes, or trade-offs of traditional stimulants.”

“Most people are focused on supplementing their bodies, but we often neglect the most important piece of the puzzle: our minds. The mind is the most deterministic factor in everything we do - physical, emotional, and beyond. Striving to keep it at peak performance should always be our highest priority.” - Novisa Petrusich, Co-Founder & CFO of Graymatter.

Founded by Jim Phillips and Novisa Petrusich, Graymatter is leading a brain health movement to make cognitive supplementation a daily ritual. Its focus on feelability, providing a mental boost you can notice within minutes, combined with a depth of ingredients rarely seen in consumer products, sets Graymatter apart in a crowded market of generic powders and pills.

Venrex, known for early investments in high‑growth consumer and wellness brands, was the first to commit to the round and sees Graymatter as a category‑defining opportunity.

“ At Venrex, we back ambitious founders building category-defining companies, and Graymatter’s early traction and mission in cognitive health deeply impressed us. We are excited to work with Jim and the team as they continue to build out the Graymatter ecosystem and expand their product line to tackle adjacent categories, ” said Tom Fleming the Founder of Venrex. “ We believe they’re poised to lead the mainstream adoption of brain health supplementation. ”

In addition to helping working professionals, APEX sees a large opportunity in cognitive supplementation for athletes. It makes sense, the mental part of any game is just as important as the physical, yet it often takes a backseat in priority of optimization.

“ In elite sports, the brain is everything. While muscles are trained and cared for daily, the brain is only beginning to catch up. With exceptional customer feedback, natural and clean ingredients, and rapid growth and adoption under Jim and Novi’s leadership, investing in Graymatter was an absolute no-brainer for us, ” said Koen Bosma, Partner at APEX.

Palette Ventures is emerging as a strategic player in the U.S. venture capital landscape by positioning itself at the intersection of wellness and consumer-centric innovation.

“ Graymatter is uniquely positioned to meet the rising demand for brain health supplements. Consumers are shifting away from reactive, pharmaceutical care and toward preventative, natural, better-for-you alternatives. This is especially true in areas like ADHD, which affect so many American families. We're obsessed with the talented, resourceful Founding team and were especially impressed by the glowing customer reviews and strong unit economics, ” said Nina Faulhaber, Partner at Palette Ventures.

With the new funding, Graymatter plans to grow their team, expand marketing initiatives, and continue innovating on functional formulations that make cognitive supplementation not only simple and accessible, but also tangibly effective.

For more information, visit trygraymatter.com

About Graymatter

Graymatter is a Chicago‑based cognitive wellness company dedicated to making brain health accessible and feelable. Its flagship nootropic drink mix, Bright Mind, delivers noticeable cognitive enhancement within minutes while supporting long‑term brain health - without the jitters or crash of traditional stimulants.

About Venrex

Venrex is a New York & London‑based venture capital firm investing in high‑growth consumer, digital, and healthcare brands. Known for early investments in category leaders, Venrex supports visionary founders reshaping their industries.

About APEX

APEX is a sports-focused investment firm backed by world-class athletes. We invest across the entire sports landscape — from early-stage companies redefining how sports is performed and experienced, to emerging concepts and established properties. Our investment strategies span Venture Capital, Growth, and Private Equity.

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KEYWORD: ILLINOIS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: RETAIL GENERAL SPORTS PROFESSIONAL SERVICES MENTAL HEALTH GENERAL HEALTH WOMEN ONLINE RETAIL SENIORS TEENS SPORTS MEN VITAMINS/SUPPLEMENTS FOOD/BEVERAGE CONSUMER HEALTH

SOURCE: Graymatter Labs Inc.

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PUB: 11/06/2025 06:00 AM/DISC: 11/06/2025 06:00 AM

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