France moves to suspend access to Shein platform as the retailer opens its first store in Paris

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PARIS (AP) — France’s government said Wednesday it has started a procedure to suspend access to Shein’s online platform until the company proves that its content conforms with French law, after a a controversy over sex dolls with childlike features that were found listed on the fast-fashion giant's website.

The decision, announced in a terse statement by the Finance Ministry, came on the same day Shein opened its first permanent store in Paris inside one of the city’s most iconic department stores.

The opening drew crowds of shoppers as well as protesters at the BHV Marais, including a small group of demonstrators waving anti-Shein signs who briefly disrupted the opening day before they were escorted out by security.

The ministry did not say whether its decision would impact the physical store, or elaborate on the reasons for its decision. It only said that a first progress report would be provided within the next 48 hours.

In response, Shein pledged to work with French authorities to “address any concerns swiftly as we have always done and we are seeking dialogue with the authorities and government bodies on this issue."

French authorities have legal power to order online platforms to remove clearly illegal content such as child pornography within 24 hours. If they fail to comply, authorities can require internet service providers and search engines to block access and delist the site.

Access to, and orders from the French version of Shein's website was still possible Wednesday following the government’s announcement.

Frédéric Merlin, president of Société des Grands Magasins, which owns BHV, praised the government's move, adding that Shein had already chosen to suspend its marketplace. “I am satisfied with this decision and I hope that, in the end, we will be able to stop selling illicit products on these marketplaces,” Merlin said.

Even before the backlash over the sex doll listings, the decision by Shein to launch its first physical store in the heart of France’s fashion capital had faced criticism from environmental groups, Paris City Hall, and France’s ready-to-wear industry.

The retail giant has long drawn criticism over its poor green credentials and labor practices.

Shein said earlier that it has banned all sex-doll products, and temporarily removed its adult products category for review. The company had also announced that it would temporarily suspend listings from independent third-party vendors in its marketplace, and launched an investigation to determine how the dolls listings bypassed its screening measures.

An online petition opposing the Paris opening has surpassed 120,000 signatures, and several dozen protesters camped outside the BHV department store on Wednesday morning. But large crowds of shoppers turned up undeterred.

Ticia Ones, a regular Shein online customer living in Paris, said the main reason she visited the store was the opportunity to see items in person before buying.

“We can see what we order, touch the items, it's a good thing,” she said, adding that the brand's low prices were a strong draw despite the controversy. “I'm not going to comment on the quality, but price is definitely appealing.”

The Société des Grands Magasins (SGM) called the sale of the sex dolls unacceptable, but earlier praised Shein for its swift response to defuse the controversy.

The BHV has been going through financial struggles in recent years and the SGM believes the arrival of Shein will help revive business — even as some brands have chosen to leave the store in protest.

“We are proud to have a partner who has spoken out firmly," said Karl-Stéphane Cottendin, the chief operating officer of SGM. "We are very happy to be opening the boutique.”

Founded in China in 2012 and now based in Singapore, Shein has risen rapidly to become a global fast-fashion giant. Selling mostly Chinese-made clothes and products at bargain prices, the retailer has drawn criticism over allegations that its supply chains may be tainted by forced labor, including from China’s far-west Xinjiang province, where rights groups say serious human rights abuses were committed by Beijing against members of the ethnic Uyghur group and other Muslim minorities.

Cottendin dismissed those concerns and praised Shein for doing a “tremendous job” to improve its practices.

“Today, it’s a brand that produces under much more legitimate conditions,” he said. "We ensured that the entire production chain, from manufacturing to delivery, complies strictly with French and European regulations and standards.”

Fast fashion, characterized by a constant turnover of collections and very low prices, has flooded European markets with low-quality items, driving environmental, social, and economic costs. The United Nations has warned that the textile industry alone is responsible for nearly 10% of global greenhouse gas emissions and contributes to water depletion.

France is now moving to curb the growing influence of companies based in Southeast Asian countries such as Shein, Temu, or AliExpress. A draft law targets fast fashion with measures such as consumer awareness campaigns, advertising bans, taxes on small imported parcels, and stricter waste management rules. The Senate adopted the proposal earlier this year, and the government has notified the European Commission ahead of a joint committee meeting to finalize the text.

“It’s a black day for our industry,” Thibaut Ledunois, director of entrepreneurship and innovation at the French federation of women’s ready-to-wear, told The Associated Press. “Shein is developing a beautiful showcase in our country, justifying all the bad, and sad and horrible business that they develop all around the world.”