Rolling Stone, USA Today, and OPIS Spotlight SMX's "Proof as Currency" Platform
News > Business News
Audio By Carbonatix
8:45 AM on Thursday, November 6
The Associated Press
NEW YORK, NY / ACCESS Newswire / November 6, 2025 / Carbon credits were the ambition. SMX ( NASDAQ:SMX ) is the execution. For too long, sustainability has run on faith: promises, pledges, targets. But as those models frayed, one company quietly built the real backbone: SMX. Its molecular marker architecture is doing more than verifying recycling; it's rewriting trade, regulation, and accountability.
When Rolling Stone declared that plastic promises are dead and proof is the new flex, it wasn't just a clever headline. It was the signal that the conversation had changed. The era when "sustainable" meant brand appeal is ending. Proof is stepping in as the only standard that survives scrutiny.
Then media across domains leapfrogged onto the same theme. USA Today described how new traceability tech is already mitigating tariff noise and supply chain fraud. Morning Honey picked up the story of SMX's invisible marker system: a tech so integral that customs agents, regulators, and brands can scan raw materials and immediately verify origin, sidestepping delays and deception.
Meanwhile, in an interview with OPIS, SMX detailed its work in Asia-Pacific: embedding markers into plastic resin, tracking every transfer on-chain, and preparing for a future where every kilogram of recycled material carries a proof-of-signature that commands premium value.
When Carbon Credits Fade, Proof Emerges
Carbon credit systems once stood as pillars of environmental markets. But they were built on trust, not verifiable data. Over time, that trust got taxed by loopholes and claims no one could audit. SMX doesn't replace carbon credits. It replaces uncertainty.
In Asia, governments are already leaning in. OPIS reported about how SMX's pilot with Singapore's A*STAR is targeting a 30% increase in recycling rates and a 50% drop in incineration by 2030. In that roadmap lies the future of recycling: certified, monitored, incentive-driven.
SMX's logic is simple. Proof turns liability into negotiable value. In regulated economies, verified recycled content trades at a premium. Markets begin to reward transparency over guesswork. Profit emerges from accuracy.
Trade, Tariffs, and Transparency
Still, SMX isn't purely defined by sustainability. The same system that certifies recycled plastic now verifies trade goods, textiles, and precious metals across multiple continents. Morning Honey reported how SMX's molecular markers reduce customs delays and stop mislabeling at the border, allowing compliant goods to clear faster while bad actors face instant detection.
That's the essence of transparency-as-protection. Instead of waiting for tariff enforcement or post-shipment audits, SMX gives compliant supply chains a competitive edge. Proof becomes defensibility. It's what keeps honest companies moving while bureaucracy still slows the rest.
In the United States, SMX's partnership with Tradepro is planning to turn verified recycled resin into a premium commodity. Across Europe, CARTIF in Spain is testing SMX's traceability architecture within industrial R&D platforms to accelerate the implementation of EU circular-economy standards. CETI in France is on its way to embed the same molecular tagging in textiles, enabling luxury brands and retailers to authenticate fabrics, recycled blends, and origin stories at scale.
And in Singapore, Goldstrom is set to expand SMX's molecular markers reach to precious metals, giving gold and silver a permanent identity for the first time in history. From refinery to retail, provenance becomes provable. That's a revolution for an industry that has run on paper and trust for centuries.
In Austria, industrial automation leader REDWAVE is on its way to integrate SMX's technology into its sorting systems, turning conveyor belts into real-time verification checkpoints. It's proof meeting motion; physical validation built right into production.
The Shift From Promise to Proof Has Begun
This is not marketing. It's momentum. When Rolling Stone, trade media, consumer press, and regional outlets converge on the same narrative, that alignment is itself validation. The story isn't being prescribed. It's being confirmed.
SMX's platform spans plastics, textiles, metals, and electronics, giving each material a fingerprint that never erases. Better still, with the Plastic Cycle Token (PCT), it can be valued and traded cross-border seamlessly in lots worth millions, or even billions. As global laws tighten recycled-content mandates, consumers demand traceable products, and investors pursue verifiable ESG, SMX stands ready with a platform that delivers both legitimacy and infrastructure.
So, no more excuses. No more carbon-credit theater. SMX exposed the gap between intention and impact. Not with slogans, but with science. Best of all, in a world sick with broken promises, it didn't just expose the problem, it delivered what everyone needed most: a cure.
About SMX
As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.
Forward-Looking Statements
The information in this press release includes "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "forecast," "intends," "may," "will," "might," "plan," "possible," "potential," "predict," "project," "should," "would" and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company's fight against abusive and possibly illegal trading tactics against the Company's stock; successful launch and implementation of SMX's joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX's strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX's ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX's ability to successfully and efficiently integrate future expansion plans and opportunities; SMX's ability to grow its business in a cost-effective manner; SMX's product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX's business model; developments and projections relating to SMX's competitors and industry; and SMX's approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company's shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX's business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX's products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX's filings from time to time with the Securities and Exchange Commission.
EMAIL: [email protected]
SOURCE: SMX (Security Matters) Public Limited
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