Ibotta’s ‘Thanksgiving on Us’ Sets the Table for the Season for the Sixth Consecutive Year

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DENVER--(BUSINESS WIRE)--Nov 1, 2025--

To kickoff the holiday season, today Ibotta (NYSE: IBTA), which operates the largest digital promotions network in North America, launched its annual Thanksgiving program providing Savers cash back on the holiday’s grocery essentials. According to Ibotta’s 2025 Holiday Outlook, 61 percent of shoppers reported concerns about inflation and its impact on their holiday budget. ‘Thanksgiving on Us’ marks the sixth year of Ibotta’s campaign, helping to put food on the table when the cost of groceries is at an all time high.

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Ibotta's sixth annual cash back Thanksgiving launches on November 1, 2025.

Over the past five years, Ibotta’s Thanksgiving program has fed millions of people in America with items available in the Ibotta app. This year, new Savers can redeem cash back on all their Thanksgiving staples, valued at more than $22 in cash back rewards when all eligible items are purchased*.

Existing Savers will have opportunities to redeem cash back offers on Thanksgiving staples, as well. Each Monday in November, an offer for a side item from the Thanksgiving bundle will drop on the Ibotta app. Also, when existing Savers refer a friend to download the Ibotta app, the referring friend will receive a 100 percent cash back offer for a turkey once their friend submits a receipt.

“Providing our Savers the opportunity to access a full Thanksgiving meal at a time when budgets are tighter than ever is core to our value as a company,” said Sara Henderson, vice president of marketing at Ibotta. “The launch of our Thanksgiving program always starts the season off on a hopeful note, and in addition to savings in our app, we are pleased to support communities even more with Feeding America.”

In addition to ‘Thanksgiving on Us’, Ibotta is contributing $50,000 to Feeding America’s® Community Response Fund to address the ongoing uncertainty for SNAP funding. This donation will help ensure that families can remain food secure during a time of change.

To learn more about ‘Thanksgiving on Us’ and see what offers are available to you, download the Ibotta app.

*Details found here

About Ibotta ("I bought a...")

Ibotta, Inc. (NYSE: IBTA) is the leading provider of digital promotions for CPG brands, reaching over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.5 billion through the IPN since 2012. Ibotta is headquartered in Denver and has been listed as a top place to work by The Denver Post and Inc. Magazine.

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CONTACT: Media Contact

Ibotta, Inc.

Corporate Communications

Rachel Johnson,[email protected]

KEYWORD: COLORADO UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: OTHER RETAIL MARKETING SUPERMARKET ADVERTISING COMMUNICATIONS FOOD/BEVERAGE ONLINE RETAIL RETAIL

SOURCE: Ibotta, Inc.

Copyright Business Wire 2025.

PUB: 11/01/2025 12:00 PM/DISC: 11/01/2025 12:00 PM

http://www.businesswire.com/news/home/20251101953543/en